In order to assist you to think that through your content marketing strategy, here are 9 key areas and tips to think about for content writing:
1) target Quality FirstCompanies that specialize in the volume of content will lose out over companies that specialize in quality. top quality posts will get significantly more shares on social media, will get the eye of other industry stakeholders, and can position your company as more of an idea leader, expert, or educator. additionally, there’s an overabundance of average to poor content out there. People will gravitate to, follow, and refer providers of quality knowledge.
For blog posts, here are some writing tips that will assist you to publish high-quality articles for relevant audiences and readers. you would like quite clever content; you would like an honest presentation that pays attention to structure, format, SEO, and therefore the overall quality of the content:
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1. Pick a central keyword or phrase.
Think about what terms a possible reader might use to seek out your content. (research what people are using in searches with Google’s keyword planner). Know your main keyword and three to 5 variations BEFORE you begin writing.
2. Structure your article;
an outline helps tremendously:
• Core thesis
• Supporting point and evidence
• Supporting point and evidence
• Summary/so what/what to try to next
3. Article length matters
Aim for between 301 and 500 words. If your article is shorter it hurts your SEO. If it's longer, you presumably don’t have a decent, focused, high-impact idea. Consider breaking an extended article into a multi-part series. that really helps SEO and encourages reader engagement.
4. Revise with keywords.
Go over your first draft and sprinkle keywords throughout. A rough rule of thumb is to use the keyword once every 100 words, then use:
• within the headline
• within the first sentence
• In a minimum of one subheading
• Use variations throughout as required
5. Add a visible and confirm you've got clear copyright ownership.
Visuals are often photos, illustrations, graphs, icons, logos. Name the image file name the central keyword. If “naming products” is my keyword, I modify my image name from IMG_20150805.jpg to Naming_Products.jpg. confirm the alt-text also contains the keyword.
6. Add a minimum of one outbound link to another source or resource
Add a minimum of one outbound link to another source or resource with the anchor text containing the central keyword.
7. Provide metadata that has a title and outline for Google that uses your keyword:
Title of 55 characters and outline of 115 characters. make certain to use the keyword in your post URL and on all alt-tags on the page.
8. Include social media posts for Linked In, Facebook, and Twitter.
It is sensible to write down this important content at an equivalent time you're writing your blog. Use a lively statement that invites a click.
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