Solid Effective Strategy for Content Marketing 2021

In order to assist you to think that through your content marketing strategy, here are 9 key areas and tips to think about for content writing:

1) target Quality First
Companies that specialize in the volume of content will lose out over companies that specialize in quality. top quality posts will get significantly more shares on social media, will get the eye of other industry stakeholders, and can position your company as more of an idea leader, expert, or educator. additionally, there’s an overabundance of average to poor content out there. People will gravitate to, follow, and refer providers of quality knowledge.

For blog posts, here are some writing tips that will assist you to publish high-quality articles for relevant audiences and readers. you would like quite clever content; you would like an honest presentation that pays attention to structure, format, SEO, and therefore the overall quality of the content:

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1. Pick a central keyword or phrase.
Think about what terms a possible reader might use to seek out your content. (research what people are using in searches with Google’s keyword planner). Know your main keyword and three to 5 variations BEFORE you begin writing.

2. Structure your article;
an outline helps tremendously:
• Core thesis
• Supporting point and evidence
• Supporting point and evidence
• Summary/so what/what to try to next

3. Article length matters
Aim for between 301 and 500 words. If your article is shorter it hurts your SEO. If it's longer, you presumably don’t have a decent, focused, high-impact idea. Consider breaking an extended article into a multi-part series. that really helps SEO and encourages reader engagement.

4. Revise with keywords.
Go over your first draft and sprinkle keywords throughout. A rough rule of thumb is to use the keyword once every 100 words, then use:
• within the headline
• within the first sentence
• In a minimum of one subheading
• Use variations throughout as required

5. Add a visible and confirm you've got clear copyright ownership.
Visuals are often photos, illustrations, graphs, icons, logos. Name the image file name the central keyword. If “naming products” is my keyword, I modify my image name from IMG_20150805.jpg to Naming_Products.jpg. confirm the alt-text also contains the keyword.

6. Add a minimum of one outbound link to another source or resource
Add a minimum of one outbound link to another source or resource with the anchor text containing the central keyword.

7. Provide metadata that has a title and outline for Google that uses your keyword:
Title of 55 characters and outline of 115 characters. make certain to use the keyword in your post URL and on all alt-tags on the page.

8. Include social media posts for Linked In, Facebook, and Twitter.
It is sensible to write down this important content at an equivalent time you're writing your blog. Use a lively statement that invites a click.

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                                                Paper Boat  is  Ethnic Brand

Paper Boat is a brand of non-carbonated beverages and energy drinks produced and marketed by Hector Beverages, which is located in Bangalore, India. Hector Beverages had around 300 employees in March 2015. Paper Boat beverages debuted for public purchase in August 2013.The product consists of traditional, authentic indigenous Indian drinks that are packaged in single serving, flexible pouches. As of May 2017, fourteen flavor varieties are produced. The beverages are produced using local spices, fruit, flowers and pulses, and some of the fruits grow wild, such as jamun and kokum. Hector Beverages has contracted with fruit processors and has encouraged some farmers "to cultivate the fruits to ensure a stable supply. The company has stated that it does not use artificial coloring or preservatives in its products.

CEO Neeraj Kakkar says "A consumer's choices of brands is still based, in large part, on what consumption does for their projected self-image rather than on the inherent "goodness" of a product." He adds a tad loftily, "Even though we created the best energy drink formulation from day one, consumer adoption was limited to the truly smart people who bother less about self-image

Paper Boat  its Core Positioning were

1) The brand is positioned as a healthy beverage and targeting the fortified functional drink market (non-carbonated)

2) Paper Boat is positioning on Cultural Nostalgia

3) Paper Boat is present Positioning fit in the lifestyles and psychographics of consumers

4) Paper Boat can be strengthening in which self-Branding connect with Ads.

5) Paper Boat can enhance the involvement with respect to the product category and link it up with the involvement levels of the brand 

But in my opinion paper boat is it re position itself 

Because of the smaller market size, this is not suitable for a company that is small and intends to grow in the current market. The smaller market makes it difficult to enjoy a larger profit margin in the market.

1) The niche marketing strategy may not be suitable for long-term marketing, as niches may not  
 give adequate business.

2) The niche markets may be invaded by large companies and small marketers may find it difficult to compete.

3) A firm’s survival chances may decrease if it depends solely on niche.

4) It would be difficult for a product to get known to a very wide audience if it is implemented.

Paper boat has carved a niche for themselves by identifying and nurturing the ethnic beverages market,but percentage of consumers unaware about Paper Boat as a brand is high.

It also faces a paradoxical challenge that of marketing a better product at lower price & Blame it also on the lack of a well-defined counter culture movement in the country